Forgive me father for I have sinned, it has been 16 days since my last post. A lot has been going on in the house of Carlie - well I sold my house, moved into an apartment, with a roommate. So now it's the flat of Carlie & roomie?
Now that I'm settled it's time to get back to my regular ranting. Updates ......
Coming soon to a itunes near you will be a podcast I'm starting with Mrs. Rhiannon Chatnoir - which will be hosted by SLNN. Between her brain power and my stupid humor, it's going to be so much fun.
Getting ready for my possible trip to London for IQPC's conference on Marketing in Second Life. I say possible because my renewed passport has yet to come in the mail.
After such success (and downright fun) at SLCC in Chicago - SLNN will be giving out NEXT magazine at IQPC's London event then VW - San Jose (then some others). Advertising is now on sale for San Jose but space is tight - as we're doing a special edition insert.
That about fills in the last 16 days. I'm off to do some hail Mary's?
Showing posts with label SLCC. Show all posts
Showing posts with label SLCC. Show all posts
Tuesday, September 11, 2007
Sunday, August 26, 2007
SLCC Bussiness Track - Coke Talks!!
I'm blogging this from the Hilton in Chicago while sitting in the Business Track session with panel speaker Michael Donnelly, Marketing Director of The Coca-Cola Company.
My first comment on this is THANK YOU!!!!
Finally a company who gets it. And not only do they get it - they are acting on it. This will hopefully smash the rumor mills and give a big middle finger to the speculators. I'm so glad someone has finally stepped up and said "are experience in Second Lfe was a complete success, we had a clear short term plan and it did not include the purchase of a sim".
Some of the key points in the presentation
1. Community Involvement - Michael literally goes out himself and attends meetups, second life events like slcc, this going over the top and beyond just being involved with social networking etc.
2. The importance of an Integrated Marketing Plan - All I have to say is WooT - this so nicely complements my blog post ranting Chris Anderson's pulling out of SL. As I've said time and time again, and was even taken by Mark from Sentient, "If you can't drive a stick don't blame the car".
3. Long Term Plan - if you don't have one don't buy a sim. Come on folks the "build it and they will come" day is over. It's more then a great build - of course that may help the aesthetics but it can't be your sole project or even the highest on the list.
4. Listen and Communicate with the community, not at them. - This is just great. Getting in and being involved in the discussions. Coke came in and has encouraged the pre-existing merchandise and branding that the community has already brought in. That's viral in the works - don't go in and stop it. Yes I know there are some legal implications to this - but thank you for getting it and letting us continue our creativity and seeing it as a benefit.
5. Strike a balance between Art & Science - Again just great. I've seen amazing work directed from one or the other but the importance of incorporating both is so seeing the bigger picture.
Overall having the largest worldwide brand "get it" is what we need. Thank you Coke for taking the time to step up and say it loud and proud. This may just be the turn around of the Second Life negativity bus. Although in the elevator on my way to the panel I ran into a hotel guest asking me "what is second life"? Before I had a chance to answer her husband spits out "you know the virtual world with the falling economy that's getting all the bad press". Not exactly what you want to hear in the elevator, but I guess it's better then cheesy music. All in bad press is still press.
My first comment on this is THANK YOU!!!!
Finally a company who gets it. And not only do they get it - they are acting on it. This will hopefully smash the rumor mills and give a big middle finger to the speculators. I'm so glad someone has finally stepped up and said "are experience in Second Lfe was a complete success, we had a clear short term plan and it did not include the purchase of a sim".
Some of the key points in the presentation
1. Community Involvement - Michael literally goes out himself and attends meetups, second life events like slcc, this going over the top and beyond just being involved with social networking etc.
2. The importance of an Integrated Marketing Plan - All I have to say is WooT - this so nicely complements my blog post ranting Chris Anderson's pulling out of SL. As I've said time and time again, and was even taken by Mark from Sentient, "If you can't drive a stick don't blame the car".
3. Long Term Plan - if you don't have one don't buy a sim. Come on folks the "build it and they will come" day is over. It's more then a great build - of course that may help the aesthetics but it can't be your sole project or even the highest on the list.
4. Listen and Communicate with the community, not at them. - This is just great. Getting in and being involved in the discussions. Coke came in and has encouraged the pre-existing merchandise and branding that the community has already brought in. That's viral in the works - don't go in and stop it. Yes I know there are some legal implications to this - but thank you for getting it and letting us continue our creativity and seeing it as a benefit.
5. Strike a balance between Art & Science - Again just great. I've seen amazing work directed from one or the other but the importance of incorporating both is so seeing the bigger picture.
Overall having the largest worldwide brand "get it" is what we need. Thank you Coke for taking the time to step up and say it loud and proud. This may just be the turn around of the Second Life negativity bus. Although in the elevator on my way to the panel I ran into a hotel guest asking me "what is second life"? Before I had a chance to answer her husband spits out "you know the virtual world with the falling economy that's getting all the bad press". Not exactly what you want to hear in the elevator, but I guess it's better then cheesy music. All in bad press is still press.
Friday, August 3, 2007
Opening Post
This is just my way to add to the blog world with my random opinions. As the marketing and sales manager for Second Life News Network - SLNN - http://www.slnn.com/ - I get to network with some of the greats in New Media, so this is going to be a fun way of sharing my experiences and thoughts with whom ever cares to know.
Currently SLNN is about to publish our first print magazine @ SLCC in Chicago. http://slcc2007.wordpress.com/2007/03/07/in-world-convention/
This has turned out to be an amazing opportunity for us. After Chicago we will be traveling the Second Life world conference roller coaster for the next few months.
Our current media sponsorship schedule:
SLCC2007 - Chicago (August 24 - 26)
slcc2007.wordpress.com
SLCC - Dusseldorf (September 21 - 23)
http://www.slcc2007.de/
IQPC Achieving Real Business Growth through SL - London (September 25 - 26) http://www.iqpc.com/cgi-bin/templates/genevent.html?event=13629&topic=233
Virtual Worlds – San Jose (October 10 -11)
http://www.virtualworlds2007.com/
Also possible sponsorship with:
Second Life Conference 2007 - Berlin (September 16 - 18)
http://www.slconference.eu/
QPC Second Life Marketing 2007 - New York (September 24 - 26)
http://www.iqpc.com/cgi-bin/templates/genevent.html?event=13571&topic=236
Metaverse '07 - Munich (November 19 - 20)
http://marissabergbahn.wordpress.com/
I know what a crazy few months. I will personally be at most of these - so I'd love to meet anyone and everyone.
As I'm currently juggling my work with SLNN with my full time sales gig in Boston, I may not get to post as frequently as I'd like. But please feel free to email me anytime @ carlie.flossberg@gmail.com.
Stay tuned to my coming podcast (sooner rather then later hopefully).
~Cheers
Currently SLNN is about to publish our first print magazine @ SLCC in Chicago. http://slcc2007.wordpress.com/2007/03/07/in-world-convention/
This has turned out to be an amazing opportunity for us. After Chicago we will be traveling the Second Life world conference roller coaster for the next few months.
Our current media sponsorship schedule:
SLCC2007 - Chicago (August 24 - 26)
slcc2007.wordpress.com
SLCC - Dusseldorf (September 21 - 23)
http://www.slcc2007.de/
IQPC Achieving Real Business Growth through SL - London (September 25 - 26) http://www.iqpc.com/cgi-bin/templates/genevent.html?event=13629&topic=233
Virtual Worlds – San Jose (October 10 -11)
http://www.virtualworlds2007.com/
Also possible sponsorship with:
Second Life Conference 2007 - Berlin (September 16 - 18)
http://www.slconference.eu/
QPC Second Life Marketing 2007 - New York (September 24 - 26)
http://www.iqpc.com/cgi-bin/templates/genevent.html?event=13571&topic=236
Metaverse '07 - Munich (November 19 - 20)
http://marissabergbahn.wordpress.com/
I know what a crazy few months. I will personally be at most of these - so I'd love to meet anyone and everyone.
As I'm currently juggling my work with SLNN with my full time sales gig in Boston, I may not get to post as frequently as I'd like. But please feel free to email me anytime @ carlie.flossberg@gmail.com.
Stay tuned to my coming podcast (sooner rather then later hopefully).
~Cheers
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