Forgive me father for I have sinned, it has been 16 days since my last post. A lot has been going on in the house of Carlie - well I sold my house, moved into an apartment, with a roommate. So now it's the flat of Carlie & roomie?
Now that I'm settled it's time to get back to my regular ranting. Updates ......
Coming soon to a itunes near you will be a podcast I'm starting with Mrs. Rhiannon Chatnoir - which will be hosted by SLNN. Between her brain power and my stupid humor, it's going to be so much fun.
Getting ready for my possible trip to London for IQPC's conference on Marketing in Second Life. I say possible because my renewed passport has yet to come in the mail.
After such success (and downright fun) at SLCC in Chicago - SLNN will be giving out NEXT magazine at IQPC's London event then VW - San Jose (then some others). Advertising is now on sale for San Jose but space is tight - as we're doing a special edition insert.
That about fills in the last 16 days. I'm off to do some hail Mary's?
Showing posts with label second life. Show all posts
Showing posts with label second life. Show all posts
Tuesday, September 11, 2007
Sunday, August 26, 2007
SLCC Bussiness Track - Coke Talks!!
I'm blogging this from the Hilton in Chicago while sitting in the Business Track session with panel speaker Michael Donnelly, Marketing Director of The Coca-Cola Company.
My first comment on this is THANK YOU!!!!
Finally a company who gets it. And not only do they get it - they are acting on it. This will hopefully smash the rumor mills and give a big middle finger to the speculators. I'm so glad someone has finally stepped up and said "are experience in Second Lfe was a complete success, we had a clear short term plan and it did not include the purchase of a sim".
Some of the key points in the presentation
1. Community Involvement - Michael literally goes out himself and attends meetups, second life events like slcc, this going over the top and beyond just being involved with social networking etc.
2. The importance of an Integrated Marketing Plan - All I have to say is WooT - this so nicely complements my blog post ranting Chris Anderson's pulling out of SL. As I've said time and time again, and was even taken by Mark from Sentient, "If you can't drive a stick don't blame the car".
3. Long Term Plan - if you don't have one don't buy a sim. Come on folks the "build it and they will come" day is over. It's more then a great build - of course that may help the aesthetics but it can't be your sole project or even the highest on the list.
4. Listen and Communicate with the community, not at them. - This is just great. Getting in and being involved in the discussions. Coke came in and has encouraged the pre-existing merchandise and branding that the community has already brought in. That's viral in the works - don't go in and stop it. Yes I know there are some legal implications to this - but thank you for getting it and letting us continue our creativity and seeing it as a benefit.
5. Strike a balance between Art & Science - Again just great. I've seen amazing work directed from one or the other but the importance of incorporating both is so seeing the bigger picture.
Overall having the largest worldwide brand "get it" is what we need. Thank you Coke for taking the time to step up and say it loud and proud. This may just be the turn around of the Second Life negativity bus. Although in the elevator on my way to the panel I ran into a hotel guest asking me "what is second life"? Before I had a chance to answer her husband spits out "you know the virtual world with the falling economy that's getting all the bad press". Not exactly what you want to hear in the elevator, but I guess it's better then cheesy music. All in bad press is still press.
My first comment on this is THANK YOU!!!!
Finally a company who gets it. And not only do they get it - they are acting on it. This will hopefully smash the rumor mills and give a big middle finger to the speculators. I'm so glad someone has finally stepped up and said "are experience in Second Lfe was a complete success, we had a clear short term plan and it did not include the purchase of a sim".
Some of the key points in the presentation
1. Community Involvement - Michael literally goes out himself and attends meetups, second life events like slcc, this going over the top and beyond just being involved with social networking etc.
2. The importance of an Integrated Marketing Plan - All I have to say is WooT - this so nicely complements my blog post ranting Chris Anderson's pulling out of SL. As I've said time and time again, and was even taken by Mark from Sentient, "If you can't drive a stick don't blame the car".
3. Long Term Plan - if you don't have one don't buy a sim. Come on folks the "build it and they will come" day is over. It's more then a great build - of course that may help the aesthetics but it can't be your sole project or even the highest on the list.
4. Listen and Communicate with the community, not at them. - This is just great. Getting in and being involved in the discussions. Coke came in and has encouraged the pre-existing merchandise and branding that the community has already brought in. That's viral in the works - don't go in and stop it. Yes I know there are some legal implications to this - but thank you for getting it and letting us continue our creativity and seeing it as a benefit.
5. Strike a balance between Art & Science - Again just great. I've seen amazing work directed from one or the other but the importance of incorporating both is so seeing the bigger picture.
Overall having the largest worldwide brand "get it" is what we need. Thank you Coke for taking the time to step up and say it loud and proud. This may just be the turn around of the Second Life negativity bus. Although in the elevator on my way to the panel I ran into a hotel guest asking me "what is second life"? Before I had a chance to answer her husband spits out "you know the virtual world with the falling economy that's getting all the bad press". Not exactly what you want to hear in the elevator, but I guess it's better then cheesy music. All in bad press is still press.
Thursday, August 9, 2007
Why he gave up on himself
Just wanted to share my comment posted here:
http://www.longtail.com/the_long_tail/2007/07/why-i-gave-up-o.html
Rather then giving up on Second Life - he gave up on himself......
my comment:
Welcome to the land of New Media. I'm sorry you didn't get the proper introduction or explanation when you first landed in SL. But like myspace, facebook, etc. Second Life is merely a vehicle into the Metaverse. You and only you alone drive this vehicle - yes you may pick up friends and hitchhikers along the way but still it's you in the driver seat. If you posted a page on myspace what would you have done to get eyes? Network with users, groups interested in your topic/genre, post your page on different sites etc. Second Life acts in the same way. This "build it and they will come" mentality didn't work with web 1.0 and won't work now. Marketers, developers, and content creators in SL fail to realize it's about YOU, not your build and not your fancy cars. It's you the writer behind the avatar we want to know. Great you have a budget and can build something spectacular. After I've been there and seen it, why would I come back again? I find it ironic when the criticisms come only from failed attempts. Don't blame the car because you can't drive a stick shift.
Very similar to first life it's about networking, meeting the right people, sharing your experiences, and learning from others. Now yes you're thinking I can do that in real life. At what point did someone say second life is a replacement of real life? It's a way to compliment your marketing needs, not be the sole provider.
The best advertisement in web 2.0 right now is viral. If you network and meet the right people they will do the rest for you. Good luck.
In addition...
In the case of companies, it's the actual brand we want to learn about. Maybe we're looking for the inside scoop on a new product? Maybe we're looking to find some trash talk about why the CEO made a certain decision, or maybe we come to test your product. In the end our curiosity of your company pulls us in.
It's funny how developers talk about not throwing the brand out in front. Not pushing the logo and banners. HELLO? Dude I came to your event, party, sim, whatever because I heard it was by Playboy - bring on the bunnies. (Just a note marc @ green grotto did and continues to do an amazing job marketing playboy. He was smart - he used the brand to get attention.) When I attend an event I expect to interact with the host.
The developers that can pull this off for their clients will have constant repeat visitors to each and every event. If you can feed me my fill, I'll come back for more - girl likes to eat. If not I'll just go eat at the other developers buffet.
http://www.longtail.com/the_long_tail/2007/07/why-i-gave-up-o.html
Rather then giving up on Second Life - he gave up on himself......
my comment:
Welcome to the land of New Media. I'm sorry you didn't get the proper introduction or explanation when you first landed in SL. But like myspace, facebook, etc. Second Life is merely a vehicle into the Metaverse. You and only you alone drive this vehicle - yes you may pick up friends and hitchhikers along the way but still it's you in the driver seat. If you posted a page on myspace what would you have done to get eyes? Network with users, groups interested in your topic/genre, post your page on different sites etc. Second Life acts in the same way. This "build it and they will come" mentality didn't work with web 1.0 and won't work now. Marketers, developers, and content creators in SL fail to realize it's about YOU, not your build and not your fancy cars. It's you the writer behind the avatar we want to know. Great you have a budget and can build something spectacular. After I've been there and seen it, why would I come back again? I find it ironic when the criticisms come only from failed attempts. Don't blame the car because you can't drive a stick shift.
Very similar to first life it's about networking, meeting the right people, sharing your experiences, and learning from others. Now yes you're thinking I can do that in real life. At what point did someone say second life is a replacement of real life? It's a way to compliment your marketing needs, not be the sole provider.
The best advertisement in web 2.0 right now is viral. If you network and meet the right people they will do the rest for you. Good luck.
In addition...
In the case of companies, it's the actual brand we want to learn about. Maybe we're looking for the inside scoop on a new product? Maybe we're looking to find some trash talk about why the CEO made a certain decision, or maybe we come to test your product. In the end our curiosity of your company pulls us in.
It's funny how developers talk about not throwing the brand out in front. Not pushing the logo and banners. HELLO? Dude I came to your event, party, sim, whatever because I heard it was by Playboy - bring on the bunnies. (Just a note marc @ green grotto did and continues to do an amazing job marketing playboy. He was smart - he used the brand to get attention.) When I attend an event I expect to interact with the host.
The developers that can pull this off for their clients will have constant repeat visitors to each and every event. If you can feed me my fill, I'll come back for more - girl likes to eat. If not I'll just go eat at the other developers buffet.
Wednesday, August 8, 2007
SL Stock Exchanges asking for security?
I've been following an interesting conversation via the comments on the this SLNN article:
http://www.slnn.com/index.php/article.html
Are the SL Stock exchanges unconsciously asking for more security? This buyout of the AVIX exchange is huge in my mind. I never personally trusted Investor Allen - not only did he come in with a load of speculation, but he never answered to it. And my contact with him didn't lead me to believe he was anything more then what everyone else thought (nothing personal I'm sure you may in fact be a great person).
Is Second Life more then a game? If facebook took a dose of steroids and went 3D would it be a game? I don't know......
But know I won't be investing serious rl dollars into the stocks anytime soon.
Should Linden Lab put restrictions on the stock exchanges? At least restrictions put some security in the investments made, although pissing some off I'm sure. If there are no restrictions what makes it different then online gambling?
Still too many questions.........
http://www.slnn.com/index.php/article.html
Are the SL Stock exchanges unconsciously asking for more security? This buyout of the AVIX exchange is huge in my mind. I never personally trusted Investor Allen - not only did he come in with a load of speculation, but he never answered to it. And my contact with him didn't lead me to believe he was anything more then what everyone else thought (nothing personal I'm sure you may in fact be a great person).
Is Second Life more then a game? If facebook took a dose of steroids and went 3D would it be a game? I don't know......
But know I won't be investing serious rl dollars into the stocks anytime soon.
Should Linden Lab put restrictions on the stock exchanges? At least restrictions put some security in the investments made, although pissing some off I'm sure. If there are no restrictions what makes it different then online gambling?
Still too many questions.........
Saturday, August 4, 2007
JT Financial buys out AVIX stock exchange
http://www.slnn.com/article/avix-buyout/
All I have to say to this is THANK GOD - or the higher sl linden lab goddess??
I trust Arbitrage way more then Investor Allen. No offense but the way things started with him being under the magnifying glass spooked me out. But hell he's getting 8 mil L out of the deal - so I guess this is the legit way to run off with all the L.
All I have to say to this is THANK GOD - or the higher sl linden lab goddess??
I trust Arbitrage way more then Investor Allen. No offense but the way things started with him being under the magnifying glass spooked me out. But hell he's getting 8 mil L out of the deal - so I guess this is the legit way to run off with all the L.
Friday, August 3, 2007
SL Companies vs RL Responsibility
I want to throw this out there. I've been speaking with colleagues on the topic and it seems everyone really has a different opinion.
In the wake of last weeks stock exchange crisis, yet again another shake up of stolen money, the question that needs to be asked is at what point do SL companies and business owners need to receive real life checks and balances, or do they? Is this truly a "game" where all investments are seen as "fun" and for recreation? And if it's recreation is it then considered gambling? Which as you all know has just been banned from SL.
I've found on the smaller scale of things sl residents tend to be very generous and kind. For example I bought a cute top (hey I'm still a chick with a shopping habit) and when it didn't appear in my inventory the owner personally sent it to me and quite a few others. For content creators I don't only see these types of acts good business practice but also reputation control. But on the larger scale, where it really financially matters, who is watching out for the consumer?
If one puts money into a holding "for fun" with the hopes of getting out a big return, and has no general control over that holding or it's outcome, does that differ from gambling?
I'm interested in getting others feedback on this.
In the wake of last weeks stock exchange crisis, yet again another shake up of stolen money, the question that needs to be asked is at what point do SL companies and business owners need to receive real life checks and balances, or do they? Is this truly a "game" where all investments are seen as "fun" and for recreation? And if it's recreation is it then considered gambling? Which as you all know has just been banned from SL.
I've found on the smaller scale of things sl residents tend to be very generous and kind. For example I bought a cute top (hey I'm still a chick with a shopping habit) and when it didn't appear in my inventory the owner personally sent it to me and quite a few others. For content creators I don't only see these types of acts good business practice but also reputation control. But on the larger scale, where it really financially matters, who is watching out for the consumer?
If one puts money into a holding "for fun" with the hopes of getting out a big return, and has no general control over that holding or it's outcome, does that differ from gambling?
I'm interested in getting others feedback on this.
Opening Post
This is just my way to add to the blog world with my random opinions. As the marketing and sales manager for Second Life News Network - SLNN - http://www.slnn.com/ - I get to network with some of the greats in New Media, so this is going to be a fun way of sharing my experiences and thoughts with whom ever cares to know.
Currently SLNN is about to publish our first print magazine @ SLCC in Chicago. http://slcc2007.wordpress.com/2007/03/07/in-world-convention/
This has turned out to be an amazing opportunity for us. After Chicago we will be traveling the Second Life world conference roller coaster for the next few months.
Our current media sponsorship schedule:
SLCC2007 - Chicago (August 24 - 26)
slcc2007.wordpress.com
SLCC - Dusseldorf (September 21 - 23)
http://www.slcc2007.de/
IQPC Achieving Real Business Growth through SL - London (September 25 - 26) http://www.iqpc.com/cgi-bin/templates/genevent.html?event=13629&topic=233
Virtual Worlds – San Jose (October 10 -11)
http://www.virtualworlds2007.com/
Also possible sponsorship with:
Second Life Conference 2007 - Berlin (September 16 - 18)
http://www.slconference.eu/
QPC Second Life Marketing 2007 - New York (September 24 - 26)
http://www.iqpc.com/cgi-bin/templates/genevent.html?event=13571&topic=236
Metaverse '07 - Munich (November 19 - 20)
http://marissabergbahn.wordpress.com/
I know what a crazy few months. I will personally be at most of these - so I'd love to meet anyone and everyone.
As I'm currently juggling my work with SLNN with my full time sales gig in Boston, I may not get to post as frequently as I'd like. But please feel free to email me anytime @ carlie.flossberg@gmail.com.
Stay tuned to my coming podcast (sooner rather then later hopefully).
~Cheers
Currently SLNN is about to publish our first print magazine @ SLCC in Chicago. http://slcc2007.wordpress.com/2007/03/07/in-world-convention/
This has turned out to be an amazing opportunity for us. After Chicago we will be traveling the Second Life world conference roller coaster for the next few months.
Our current media sponsorship schedule:
SLCC2007 - Chicago (August 24 - 26)
slcc2007.wordpress.com
SLCC - Dusseldorf (September 21 - 23)
http://www.slcc2007.de/
IQPC Achieving Real Business Growth through SL - London (September 25 - 26) http://www.iqpc.com/cgi-bin/templates/genevent.html?event=13629&topic=233
Virtual Worlds – San Jose (October 10 -11)
http://www.virtualworlds2007.com/
Also possible sponsorship with:
Second Life Conference 2007 - Berlin (September 16 - 18)
http://www.slconference.eu/
QPC Second Life Marketing 2007 - New York (September 24 - 26)
http://www.iqpc.com/cgi-bin/templates/genevent.html?event=13571&topic=236
Metaverse '07 - Munich (November 19 - 20)
http://marissabergbahn.wordpress.com/
I know what a crazy few months. I will personally be at most of these - so I'd love to meet anyone and everyone.
As I'm currently juggling my work with SLNN with my full time sales gig in Boston, I may not get to post as frequently as I'd like. But please feel free to email me anytime @ carlie.flossberg@gmail.com.
Stay tuned to my coming podcast (sooner rather then later hopefully).
~Cheers
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