I'm really not cranking these posts out fast enough huh? It's been busy on the Flossberg farm. So let's catch up with what I missed - updates I should have posted to twitter. twitter.com/carlieflossberg
Top 5 tweets I wish I tweeted - 9/30/07
5. Home from work to roomie special of crab & corn chowder. This roommate gig might not suck after all.
4. i'm so sad i missed all the fun at pme - can someone please send a tp
3. created slnn group on facebook - you must join or die *cackles*
2. it's scandalous ppl in sl like this that make us all look bad. http://www.slnn.com/article/allen-comes-clean/
1. Great Conversation - fantastic chat w/ @tdefren re: the effects of new media & social networking on the pr industry.
Showing posts with label conversation. Show all posts
Showing posts with label conversation. Show all posts
Sunday, September 30, 2007
Tuesday, September 25, 2007
The Conversation
I was recently asked "how do you explain the value of blogging to a company and get them away from the traditional methods"?
Good Question.
My answer. The art of conversation.
"But how do you explain the lack of control for the message"? Hmmm....
THE OLD WAY - Let's call this the press release
Here you have a music company putting out the "message" via a traditional route (tv, print, radio). Maybe they reach a musician or someone interested in music, maybe they don't. Once the message is out maybe it's understood, maybe it's not. These "consumers" (maybe they are maybe they aren't) then converse on the topic. Does the music company care to know what they're saying? Can they hear them? If mud gets slung around, how long will it take to repair?
This is controlled?
The two-way conversation - Blogging
Here we have a progressive music company who blogs. They have a constant following of interested musicians and music lovers who network with each other via their site. The company can then put out messages and news to a captive interested audience at any given time. The message is then spread through the audience, while the company has the chance to not only hear the feedback but quickly respond if need be.
All is well on the farm here.
Funny how tradition is comfortable even when it doesn't make sense.
The key to making it work is paying attention to your audience. It may be via your blog it may not. Don't you want to control the message? You'll have to find it first.
Be pro-active, involved, and responsive.
Good Question.
My answer. The art of conversation.
"But how do you explain the lack of control for the message"? Hmmm....
THE OLD WAY - Let's call this the press release
Here you have a music company putting out the "message" via a traditional route (tv, print, radio). Maybe they reach a musician or someone interested in music, maybe they don't. Once the message is out maybe it's understood, maybe it's not. These "consumers" (maybe they are maybe they aren't) then converse on the topic. Does the music company care to know what they're saying? Can they hear them? If mud gets slung around, how long will it take to repair?
This is controlled?
The two-way conversation - Blogging
Here we have a progressive music company who blogs. They have a constant following of interested musicians and music lovers who network with each other via their site. The company can then put out messages and news to a captive interested audience at any given time. The message is then spread through the audience, while the company has the chance to not only hear the feedback but quickly respond if need be.
All is well on the farm here.
Funny how tradition is comfortable even when it doesn't make sense.
The key to making it work is paying attention to your audience. It may be via your blog it may not. Don't you want to control the message? You'll have to find it first.
Be pro-active, involved, and responsive.
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